Nuclei is Hiring Sales Development Representative | Finsplitz

Introduction

Are you a highly motivated and tenacious individual with a passion for driving growth in the dynamic fintech landscape? Nuclei, a leading provider of purpose-driven ecosystem platforms for banks and telcos, is actively seeking Sales Development Representatives (SDRs) to expand its reach across India and global markets. Nuclei empowers financial institutions and telecom companies to deepen customer relationships and drive growth by offering white-label SaaS marketplaces and innovative digital banking solutions. As an SDR at Nuclei, you will be the crucial first point of contact, identifying and engaging with potential clients, qualifying leads, and setting the stage for impactful sales conversations. This role offers an unparalleled opportunity to work in a fast-paced, high-growth environment, gaining direct exposure to the fintech industry and an accelerated path in B2B SaaS sales.

Roles and Responsibilities

A Sales Development Representative (SDR) at Nuclei is a frontline sales professional responsible for generating and qualifying new business opportunities. Their primary goal is to create a robust sales pipeline by identifying potential clients and scheduling initial meetings or product demonstrations for the Account Executives.

Key responsibilities for a Sales Development Representative at Nuclei include:

• Prospecting and Lead Generation:
  • Conducting in-depth research to identify and qualify potential target accounts and key decision-makers within banks, financial institutions, and telecom companies across India, the Middle East, Africa, and Southeast Asia.
  • Utilizing various tools and platforms (LinkedIn Sales Navigator, CRM systems, industry databases, etc.) to build targeted prospect lists.
• Outbound Outreach:
  • Initiating outbound communication campaigns through multiple channels, including personalized emails, cold calls, social selling (LinkedIn), and other creative outreach methods.
  • Crafting compelling and tailored messaging that resonates with the unique challenges and opportunities faced by financial institutions and telcos.
  • Generating interest in Nuclei’s white-label SaaS marketplace and ecosystem platforms.
• Lead Qualification:
  • Conducting high-level discovery conversations with prospects to understand their business needs, pain points, strategic goals, and current technology landscape.
  • Qualifying leads based on established criteria (BANT: Budget, Authority, Need, Timeline) to ensure they are a good fit for Nuclei’s solutions.
• Meeting Scheduling:
  • Successfully scheduling qualified meetings, product demonstrations, or introductory calls for the senior Account Executives and sales teams.
  • Ensuring smooth handover of qualified leads, providing relevant background information to the Account Executives.
• CRM Management & Reporting:
  • Maintaining accurate and up-to-date records of all prospecting and outreach activities, lead statuses, and interactions in the CRM system (e.g., Salesforce).
  • Tracking and reporting on key metrics such as outreach volume, conversion rates, and meetings booked, contributing to pipeline health reports.
• Collaboration & Strategy:
  • Collaborating closely with the Account Executives, marketing team, and product teams to refine targeting strategies, messaging, and sales plays.
  • Sharing market insights and feedback from prospects to help inform sales and product development efforts.
• Continuous Learning:
  • Staying updated on industry trends in fintech, digital banking, and SaaS.
  • Continuously improving sales development techniques, objection handling, and communication skills.

SDRs at Nuclei are expected to be highly proactive, resilient, and possess a strong commercial acumen to identify and nurture opportunities in a competitive market.

Salary and Benefits

Nuclei offers a competitive compensation package for Sales Development Representatives in India, which typically includes a fixed salary component and a significant variable component based on performance and achieving targets (e.g., meetings booked, qualified leads).

• Average Annual CTC (Cost to Company) in India:
  • For an SDR at Nuclei, the annual CTC (fixed + variable) can typically range from ₹4 lakhs to ₹8 lakhs per annum, depending on experience, performance, and specific targets. Some sources for related sales roles at Nuclei indicate averages in this range, though specific SDR compensation can vary.
  • Note: Salary figures are indicative and can vary based on individual performance, success in meeting targets, prior experience in B2B SaaS sales, and current market conditions. The variable component is crucial and can significantly boost total earnings based on achieving and exceeding KPIs.
• Comprehensive Benefits and Perks: Nuclei, being a growing bootstrapped company, focuses on creating a positive and growth-oriented environment for its employees.
  • Performance-Based Incentives: A strong variable compensation structure directly linked to your success in generating qualified leads and setting meetings.
  • Career Growth Pathways: Clear and accelerated progression opportunities into Enterprise Sales, Account Management, or other senior sales roles within Nuclei. The company emphasizes promoting from within for its high performers.
  • Global Business Exposure: Opportunity to work with clients and partners across India, the Middle East, Africa, and Southeast Asia, providing unique international market insights.
  • Entrepreneurial Skillset: Gain firsthand experience in how successful B2B SaaS businesses operate, providing valuable knowledge for future entrepreneurial ventures.
  • Learning & Development: Access to resources and a culture that supports continuous learning and skill enhancement, especially in sales techniques, product knowledge, and the fintech domain. Friday second halves are reportedly focused on learning and development.
  • Team-First Culture: Nuclei emphasizes a supportive, collaborative, and results-driven work environment where everyone is encouraged to take decisions and lead.
  • Unlimited Leaves: Nuclei reportedly has no strict leave policy, trusting employees to manage their work and personal life responsibly. (This is a unique and attractive benefit.)
  • Remote Work Flexibility: Many roles at Nuclei, including SDR, offer permanent remote work opportunities, providing geographical flexibility.
  • Employee Engagement: Initiatives like book clubs, hackathons, and expert talks to foster personal and professional evolution.

Eligibility Criteria

Nuclei seeks proactive and results-oriented individuals who are eager to kickstart or accelerate their career in B2B SaaS sales, particularly within the fintech industry.

• Educational Qualification:
  • Bachelor’s degree in Business Administration, Marketing, Economics, Communications, or a related field.
  • While specific degrees are often less critical than drive and aptitude for sales, a technical or business background can be beneficial.
• Experience:
  • For Entry-Level/Associate SDR Roles (0-2 years): Fresh graduates with strong communication skills, a proactive mindset, and demonstrated interest in sales or the fintech industry are considered. Prior internships in sales, business development, or customer-facing roles are a significant advantage.
  • For Experienced SDR Roles (1-3 years): 1-3 years of proven experience in B2B sales development, inside sales, lead generation, or similar client-facing roles, ideally within a SaaS company or a fast-paced startup. Experience in the fintech or banking tech sector is a strong plus.
• Key Skills (Essential):
  • Exceptional Communication Skills: Strong verbal and written communication skills in English are paramount. Ability to articulate complex concepts clearly, confidently, and persuasively via phone, email, and social media.
  • Proactive & Self-Driven: Ability to take initiative, work independently, figure things out, and not wait for instructions. A “doer” mentality is highly valued.
  • Goal-Oriented & Resilient: A strong drive to meet and exceed aggressive targets, coupled with resilience to handle rejection and maintain a positive attitude.
  • Active Listening: Ability to actively listen to prospects’ needs, uncover pain points, and qualify opportunities effectively.
  • Research Skills: Proficiency in using online tools (LinkedIn, company websites, news articles) to research prospects and accounts.
  • Basic CRM Familiarity: Experience or willingness to learn CRM software (e.g., Salesforce) for managing pipelines and activities.
  • Analytical & Structured Thinking: Ability to break down problems, analyze data, and provide insights.
• Key Skills (Desirable):
  • Familiarity with the B2B SaaS sales cycle.
  • Understanding of the fintech landscape, digital banking, or mobile-first banking solutions.
  • Experience with sales engagement tools (e.g., SalesLoft, Outreach, HubSpot Sales Hub).

Application Process

The application process for a Sales Development Representative at Nuclei is typically designed to assess a candidate’s communication skills, drive, and aptitude for a fast-paced sales environment.

1. Online Application:
   • Candidates apply through Nuclei’s official careers page (e.g., on Freshteam or Himalayas.app) or major job platforms.
   • Submit a comprehensive Resume/CV highlighting your educational background, relevant work experience (if any), communication skills, and any achievements demonstrating your proactiveness or sales potential.
   • Some Nuclei job descriptions encourage proactive candidates to go an extra mile, for example, by finding the email of a key person and sending a 1-minute introductory video – this is a strong indicator of their “don’t wait for instructions” culture.
2. Resume Screening:
   • Recruiters and hiring managers review applications to shortlist candidates who demonstrate a strong fit for the SDR role.
3. Initial Screening Call (HR/Recruiter):
   • A brief phone call to discuss your background, motivations, understanding of the SDR role, and interest in Nuclei. This also assesses basic communication skills.
4. Sales Aptitude/Behavioral Interview (Manager):
   • This round is usually with the SDR Manager or a senior member of the sales team.
   • Focus: Assessing your sales potential, resilience, problem-solving approach in sales scenarios, and behavioral competencies.
   • Questions may include:
     • “Why are you interested in an SDR role at Nuclei?”
     • “How do you handle rejection?”
     • “Tell me about a time you had to persuade someone.”
     • “How do you stay motivated when facing challenges?”
     • Discussion on your understanding of Nuclei’s products and target market.
5. Role-Play/Case Study (Practical Assessment):
   • This is a crucial round to assess your practical sales skills. You might be given a scenario to:
     • Make a mock cold call to a “prospect” (interviewer).
     • Draft a personalized cold email.
     • Qualify a hypothetical lead based on provided information.
   • Focus: Evaluating your communication, questioning, objection handling, and ability to articulate value propositions.
   • Candidates are often given 15-20 minutes to prepare before the role-play.
6. Final Interview (Senior Leadership/Skip-Level):
   • This round might be with the Head of Sales or a Director.
   • Focus: Assessing your strategic thinking, long-term career goals, cultural fit, and overall alignment with Nuclei’s vision and fast-paced environment.
   • Questions may include: “Where do you see yourself in 3-5 years?”, “How do you contribute to a team’s success?”, “What are your expectations from this role and Nuclei?”

Preparation Tips:

• Research Nuclei & Fintech: Understand Nuclei’s core business (white-label SaaS marketplace for banks/telcos), its products, target audience, and the broader fintech industry trends.
• Master Communication: Practice clear, concise, and confident communication. Your ability to articulate value and handle objections will be tested.
• SDR Role Understanding: Be very clear about what an SDR does – it’s about prospecting, qualifying, and setting meetings, not closing deals initially.
• Practice Role-Plays: Practice mock cold calls and email writing. Focus on personalization, value proposition, and effective questioning.
• Behavioral Questions: Prepare examples using the STAR (Situation, Task, Action, Result) method for common behavioral questions related to resilience, handling rejection, persuasion, and teamwork.
• CRM Familiarity: If unfamiliar, at least read up on what a CRM does and why it’s important for sales teams.
• Show Proactiveness: If an opportunity arises (like sending a video intro), take it. This aligns directly with Nuclei’s cultural values.
• Enthusiasm: Show genuine enthusiasm for the role, the company, and the fintech sector.

Conclusion

A Sales Development Representative role at Nuclei is an exciting entry point into the high-growth world of B2B SaaS and fintech. It offers a unique opportunity to directly contribute to revenue generation, develop crucial sales skills, and gain exposure to a global client base. If you are a driven, articulate, and resilient individual looking for an accelerated career path in sales within an innovative company, Nuclei could be the ideal place for you to launch or advance your journey in the digital banking ecosystem.