RSM is Hiring Marketing Coordination Associate | Finsplitz

Introduction

Are you a highly organized and enthusiastic individual with a passion for marketing and a knack for seamless execution? RSM, a leading provider of audit, tax, and consulting services to the middle market globally, is actively seeking talented Marketing Coordination Associates to join its dynamic marketing and communications teams in India, particularly in Bengaluru. This role is crucial in supporting the smooth operation of marketing initiatives, ensuring brand consistency, and contributing to the firm’s overall growth strategies. If you possess excellent communication skills, a meticulous eye for detail, and a desire to contribute to impactful marketing campaigns in a professional services environment, RSM offers a vibrant and supportive platform for your career.

Roles and Responsibilities

As a Marketing Coordination Associate at RSM, you will be an integral part of the marketing team, providing essential support for various marketing activities. Your responsibilities will typically involve:

• Project Management Support: Overseeing project timelines, managing workflows, and ensuring adherence to project plans for various marketing initiatives. This includes managing tasks within project management tools like Workfront.
• Content Coordination: Coordinating closely with content, design, and editorial teams to ensure the timely delivery of marketing assets (e.g., articles, reports, digital graphics, email content). This involves supporting the development and distribution of monthly reports and status updates.
• Campaign Execution Assistance: Assisting in the tactical execution of marketing campaigns, which may involve managing CRM data pulls, coordinating email marketing efforts, and supporting digital marketing initiatives.
• Brand Consistency: Supporting the assigned team in maintaining a consistent approach to execution across the business, ensuring all marketing materials align with RSM Brand standards.
• Communication & Collaboration: Establishing a consistent cadence of information sharing, meetings, and reporting across all marketing execution efforts. Collaborating effectively with U.S. counterparts and various marketing stakeholders.
• Data Management & Reporting: Assisting in the development and distribution of regular project status updates and other marketing activity reports. This may involve basic data compilation and analysis to track campaign performance.
• Process Improvement: Identifying gaps in marketing asset plans, aligning with the client buyer journey, and taking action to address those gaps. Proactively contributing to continuous improvement of marketing processes.
• Administrative Support: Providing general administrative support to the marketing team as needed, ensuring smooth day-to-day operations.

Salary and Benefits

RSM offers a competitive salary and a comprehensive benefits package for Marketing Coordination Associates in India, designed to attract and retain talented professionals in the professional services industry.

• Competitive Base Salary:
  • For Marketing Coordination Associates (entry-level with 0-2 years of experience), the average annual total compensation in India generally ranges from ₹3.0 lakhs to ₹5.5 lakhs per annum.
  • Broader “Associate” roles at RSM in India can see average salaries around ₹4.0 – ₹6.0 lakhs per annum, with some roles reaching higher based on specialized skills or experience.
• Flexible Work Options: RSM often emphasizes work-life balance and may offer flexible working options, such as a hybrid model (balancing in-office and remote work), to empower employees to manage life’s demands.
• Health and Well-being: Comprehensive benefits typically include medical insurance, life insurance, and various wellness programs aimed at supporting employees’ physical and mental health.
• Career Development: RSM is highly committed to employee growth and provides significant opportunities for professional development:
  • Learning and Development: Access to various learning programs and development initiatives to build new skills and capabilities, especially in marketing and demand generation.
  • Mentorship: Opportunities to work alongside and be mentored by experienced marketing professionals within a global network.
  • Internal Mobility: Encourages internal career paths, offering opportunities across various roles, disciplines, and domains within the firm.
  • Professional Growth: An environment that inspires and empowers individuals to thrive both personally and professionally.
• Inclusive Culture: RSM prides itself on an unrivaled, inclusive culture where diversity is celebrated, and people are empowered to realize their full potential.
• Employee Recognition: Programs and initiatives to recognize and reward employee contributions.

Eligibility Criteria

RSM seeks highly organized, detail-oriented, and communicative individuals with a keen interest in marketing and professional services. Typical eligibility criteria for Marketing Coordination Associate roles include:

• Educational Qualification: A Bachelor’s degree in Marketing, Communications, Business Administration, Journalism, or a related field.
• Experience: Primarily for fresh graduates (0 years of experience) or candidates with up to 2 years of relevant experience in marketing coordination, project coordination, or administrative support roles, preferably in a B2B environment. Internships in marketing are highly valued.
• Key Technical Skills:
  • Microsoft Office Suite: Proficiency in MS Word, Excel, and PowerPoint is essential.
  • Project Management Tools: Familiarity with project management software (e.g., Workfront, Jira, Asana, Trello) is a significant plus.
  • Digital Marketing Awareness: General knowledge or awareness of digital marketing concepts (social media, email marketing, content marketing, SEO).
  • CRM/CMS (advantageous): Familiarity with CRM (Customer Relationship Management) tools (e.g., Salesforce) and Content Management Systems (CMS) is a plus.
• Soft Skills:
  • Excellent Communication Skills: Strong written and verbal communication skills in English to coordinate with various teams, present information clearly, and produce professional documentation.
  • Organizational Skills: Exceptional project management, organizational, and time management skills, with the ability to manage multiple projects and priorities simultaneously and meet deadlines.
  • Attention to Detail: Meticulous attention to detail to ensure accuracy and consistency in all marketing materials and data.
  • Proactive & Self-Motivated: A strong sense of ownership, determination to get things done, and a proactive approach to identifying and solving problems.
  • Collaborative: Highly collaborative and able to work effectively within a team environment to achieve shared goals.
  • Critical Thinking: Ability to think critically, identify gaps, and contribute to process improvements.
  • Learning Agility: Ability to learn new subject areas, tools, and processes quickly.

Application Process

Ready to coordinate impactful marketing campaigns with RSM? Here’s how to apply for a Marketing Coordination Associate position:

1. Online Application: Visit the official RSM Careers website (https://www.google.com/search?q=jobs.rsmus.com or rsm.global/careers) or reputable job portals like LinkedIn. Search for “Marketing Coordination Associate” or similar entry-level marketing roles in India (e.g., Bengaluru).
2. Resume Submission: Prepare a concise and compelling resume that highlights your academic achievements, relevant experience (internships, projects), strong organizational skills, and communication abilities. Tailor it to emphasize keywords from the job description.
3. Online Assessment (Common): For early career roles, RSM often uses a multi-stage online assessment process, which may include:
   • Scenario-based Strength Assessment: Tests your behavioral tendencies and how you would react in typical work scenarios, often including a numerical reasoning test. (Approximately 45 minutes).
   • Service Line Job Simulation: A more specific assessment (video and/or written interview format) tailored to the role, where you might respond to hypothetical situations relevant to marketing coordination. (Approximately 45 minutes).
4. Interview Scheduling: Candidates who successfully clear the online assessments will be invited for subsequent interview rounds.

Interview Process

The interview process for a Marketing Coordination Associate at RSM is designed to evaluate your organizational skills, communication abilities, problem-solving aptitude, and cultural fit within a professional services firm. It typically involves a few rounds:

• Initial HR Phone Screen: A brief conversation with a recruiter to discuss your background, interest in the role, and general qualifications.
• Virtual Interview(s) (1-2 rounds): These rounds may be with a marketing manager or a senior team member.
  • Role-Specific Questions:
    • “How do you manage multiple projects and deadlines simultaneously?”
    • “Describe your experience with project management tools. Which ones have you used?”
    • “How do you ensure accuracy and attention to detail when coordinating content or data?”
    • “Walk me through a time you had to coordinate with different teams to achieve a goal.”
    • “What is your understanding of B2B marketing?”
    • “How do you handle situations where communication is unclear from stakeholders?”
  • Behavioral Questions: These questions assess your soft skills and alignment with RSM’s values (Curious, Collaborative, Critical Thinkers, Caring, Courageous). Be prepared to use the STAR method (Situation, Task, Action, Result) to provide specific examples:
    • “Tell me about a time you had to learn a new tool or process quickly.”
    • “Describe a situation where you had to work effectively in a team.”
    • “Tell me about a time you identified an inefficiency and suggested an improvement.”
    • “How do you ensure effective communication when working remotely or asynchronously with a global team?”
• Final Interview (Manager/Director/Partner): This final round might be with a higher-level manager, director, or even a partner from the department. This is an opportunity to discuss your career aspirations, gain deeper insights into the role, and assess your overall fit with the firm’s culture. You should also be prepared to ask insightful questions.

Throughout the interview process, emphasize your strong organizational skills, your ability to communicate clearly and concisely, your proactive approach to problem-solving, and your genuine enthusiasm for a career in marketing coordination within a global firm.

Conclusion

Joining RSM as a Marketing Coordination Associate offers a fantastic opportunity to build a solid foundation in marketing within a reputable global firm. You will play a vital role in supporting impactful marketing initiatives, developing crucial project management and communication skills, and contributing to the growth of a leading professional services provider. If you are a highly organized and motivated individual eager to kickstart your career in marketing, explore the Marketing Coordination Associate openings at RSM today!